CE Credit: 1 Hours (0.1 CEUs)
Target Audience: Psychology Counseling Social-Work Occupational-Therapy Marriage-and-Family Dietetics-and-Nutrition
Learning Level: Introductory
Course Abstract:
The phone rings and you answer it to find your local television reporter calling about the news that just broke on Alzheimer’s disease. She wants you to come down to the station immediately for a quick interview and plans to use your sound bite on tonight’s 11:00 pm news. This is your chance to get in the door. You’ve had an interest for some time in working with the media and taking your health message to the public. However, you have no clue where to start. You did one radio interview but that was a couple of years ago. Isn’t working with television different from working with radio or print, much less the Internet environment? Is professional ethics a concern? Do you need to consider potential conflict of interest? The answer to all of these questions is “yes.” There are many important tips for you to know for your segment to go smoothly and to have you come across as the knowledgeable health professional that you are. Utilize seven sure-fire strategies to build a positive relationship with the media that keeps them coming back to you, the health professional. 2007 | 19 pages | 10 posttest questions | Course #10-19 Learning Objectives:
1. Name seven strategies for effectively working with the media including television, radio, print and the internet
2. Distinguish between the potential payoffs and potential pitfalls for each of these seven strategies
3. Understand the role of professional ethics and your profession’s Code of Ethics in media work
4. Learn how conflict of interest applies to work with the media
About the Author(s):
Susan Mitchell, PhD, RD, FADA - Thousands of faithful listeners tune in to hear Dr. Mitchell's radio and internet segments on Orlando's AM580 WDBO where she's been the nutrition expert for over 10 years or read her blog on ThirdAge.com. An award-winning registered dietitian, Dr. Mitchell serves on the health and medical advisory board of Family Circle magazine and is co-author along with Dr. Christie of three books—Fat is Not Your Fate, I'd Kill for a Cookie and Eat to Stay Young. A reliable source to the media, she has appeared on The Today Show, CNN, the TV Food Network, iVillageLive and the Daily Buzz. Dr. Mitchell is also quoted extensively in Reader's Digest, Time, Redbook, Fitness, and Cooking Light.
Catherine Christie, PhD, RD, FADA - Dr. Christie is co-author along with Dr. Mitchell of three books, Fat is Not Your Fate, I’d Kill for a Cookie, and Eat to Stay Young. A Licensed Nutritionist, Certified Nutrition Specialist and Fellow of the American Dietetic Association, she earned her Ph.D. from Florida State University. Dr. Christie is Nutrition Program Director and MSH/Dietetic Internship Director at the University of North Florida. In her 17 years of clinical practice, Dr. Christie consulted with many facilities and individuals in all areas of medical nutrition therapy. She has given over 1000 seminars to health professionals across the country. For two years, Dr. Christie was the Florida Media Representative for the American Dietetic Association and is often quoted in newspapers and magazines such as USA Today, Reader’s Digest, Cooking Light, New You, Family Circle, Woman’s Day, Cosmopolitan, Glamour, Child, Women’s World, Jacksonville Magazine, and Shape Cooks. Accreditation Statement:
Professional Development Resources is approved by the American Psychological Association to sponsor continuing education for psychologists. Professional Development Resources maintains responsibility for this program and its content. Professional Development Resources is also approved by the Florida Board of Psychology and the Office of School Psychology (CE Broker Provider #50-1635). |